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Rogers Printing, Inc. :: Latest News

2015 MAIL DRIVES MOBILE ENGAGEMENT PROMOTION

As mobile technology continues to evolve, mail has the potential to offer greater value. To demonstrate that direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail. The 2015 Mail Drives Mobile Engagement promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping.

This promotion provides business mailers with an upfront two percent postage discount on Standard Mail letters and flats. The mailpiece must include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website or the ability to complete a financial transaction. The recipient must be able to purchase an advertised product from the website. The mailpiece must contain text near the barcode or image that provides guidance to the consumer to scan the barcode or image and conveys information about the landing page.

Registration Period: May 15 through December 31, 2015

Program Period: July 1 through December 31, 2015

Discount Amount: 2% of eligible postage. The discount is calculated in PostalOne!® and applied to the postage statement at the time of mailing. The 2% discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing. Normal postage prices listed in the published Price List (Notice 123) apply to the mailing and the discount is applied to those prices.

Eligible Mail: Standard Mail letters and flats Nonprofit Standard Mail letters and flats.

Ineligible Mail: All First-Class Mail Periodicals (includes Pending Periodicals mail) Bound Printed Matter Media Mail.

To read the full USPS Program Requirements copy and paste the following link in your browser.
https://ribbs.usps.gov/mailingpromotions/documents/tech_guides/2015MailDrivesMobileEngagementPromotion.pdf

IF YOU ARE INTERESTED IN OBTAINING AN AUGMENTED REALITY OR QR CODE PLEASE CONTACT MARYLOU PETERMAN, MARKETING SERVICES MANAGER, AT mpeterman@rpimail.net.

USPS Announces 2014 Branded Color QR Code Promotion

Direct mail continues to face competition from many forms of alternative media. Businesses have a variety of electronic and digital options available and are relying heavily on email marketing and social media to communicate with their customers and to market their products and services. As mobile technology continues to evolve, mail has the potential to offer greater value. To ensure that direct mail continues to be a relevant part of the marketing mix, the USPS encourages businesses and mailers to adopt and invest in technologies that enhance how consumers interact and engage with mail, improving the long-term value of the product. This strategy presents substantial advantages and opportunities for the integration of innovation in the mail now and in future years.

Registration Period: December 15, 2013-March 31, 2014

Program Period: February 1-March 31, 2014

Discount Amount: 2% of eligible postage. The discount is calculated in PostalOne!® and applied to the postage statement at the time of mailing. The 2% discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing. Normal postage prices listed in the published Price List (Notice 123) apply to the mailing and the discount is applied to those prices.

*Eligible Mail Classes: First-Class Mail® presort & automation letters, cards & flats
*Residual pieces paying single-piece price that are part of an automation mailing may also qualify for the discount.
*Standard Mail® letters and flats
*Nonprofit Standard Mail letters and flats

Click here for the USPS Program Requirements or copy and paste the link in your browser.

https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/2014BrandedColorMobileTechPromoFullRequirements.pdf

Registration begins December 15, 2013

IF YOU ARE INTERESTED IN OBTAINING A BRANDED COLOR QR CODE OR MOBILE OPTIMIZED LANDING PAGES PLEASE CONTACT MARYLOU PETERMAN, BUS. DEV. MGR AT mpeterman@rpimail.net

Celebrating A Heritage Of Service For 125 years

It all began 125 years ago when the Ravenna Times printed its inaugural issue on February 10, 1888, and started a family heritage that is still going strong today. As founder, publisher and editor, Thomas F. Rogers printed that first issue with a hand press, the same type used by Benjamin Franklin.

Although only 14, Thomas's son, Ralph B. Rogers, became an apprentice in 1908. In 1936, the same year his son, Ralph Jr. was born, he purchased the Ravenna Times.

Ralph Jr., after pursuing an education, became General Manager in 1961 and soon after purchased the family business. Under his leadership, the publishing business began to grow and in the mid-1960s, the company was renamed Rogers Publishing Inc. By the mid-1970s, commercial print opportunities started to reshape the company and on September 1, 1976, the Ravenna Times-Clipper - as it was called then - printed its last issue. Still under Ralph Jr.'s direction, in 1981 the company entered the heatset web market with the installation of its first heatset web press. Growth continued in this market and in 1987 the company changed its name again to Rogers Printing Inc. to reflect this new direction.

Thomas B. Rogers, son of Ralph Jr., joined Rogers Printing at 15. After receiving his degree and working in different management capacities throughout Rogers Printing, he became the fourth generation President/CEO in 1996. 125 years after it all began, Rogers Printing Inc. continues to offer exception customer service and a wide range of print and marketing services.

USPS to Offer Holiday Mobile Shopping Promotion

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday's purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. Postal Service is planning for online merchants this holiday season, Cyber Monday 2012 could be even better.

Designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers' hands, the U.S. Postal Service's 2012 Holiday Mobile Shopping Promotion will offer online merchants an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology - such as a QR code - that can be read or scanned by a mobile device and leads the mail recipient to a mobile-optimized shopping website. The promotion will run Nov. 7- Nov. 21, 2012.

Mailers may also qualify for an additional 1 percent postage rebate on their discounted mailings if a portion of their product orders are fulfilled via Priority Mail between Nov. 9, 2012, and Dec. 31, 2012. The 2012 Holiday Mobile Shopping Promotion is subject to approval by the Postal Regulatory Commission.

"This latest pricing incentive solidifies the Postal Service's leadership role as a catalyst of e-commerce trade between consumers and online merchants," said Gary Reblin, vice president, Domestic Products. "The reliability of mail to serve as the on-ramp for mobile commerce, along with the tremendous growth of mobile devices, gives online merchants a surefire way to generate sales this holiday season.

"By offering a short-term promotion linking mail and mobile devices during the key holiday purchasing timeframe, the Postal Service is providing online merchants with an incentive designed to increase industry adoption of a physical-to-digital marketing approach."

Program registration opens Sept. 15, 2012, and continues through Nov. 21, 2012. Participants must agree to partake in a survey about the promotion.

For additional information on the 2012 Holiday Mobile Shopping Promotion or to obtain a QR code complete with analytics, contact your Business Development. Rep. or email Marylou Peterman, Bus. Dev. Mgr. at mpeterman@rpimail.net

Source: PR Newswire (http://s.tt/1igQU)

USPS Announces 2012 Summer QR Code Promotion

On April 16, 2012 the Postal Regulatory Commission approved the 2012 Mobile Commerce and Personalization Promotion scheduled to run July-August 2012.

The 2011 Mobile Barcode Promotion was successful in generating awareness of how mobile technology could be integrated with direct mail. The Postal Service now wants to continue to create awareness of more innovative uses of mobile barcodes and encourage mailers to adopt "best practices" associated with those technologies.

The 2012 Mobile Commerce and Personalization Promotion will provide business mailers with an upfront 2 percent postage discount on Standard Mail and First-Class Mail, letters, flats, and cards (presort and automation only) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device.

This promotion and last year's Mobile Barcode promotion are similar as they both focus on the integration of mobile technologies with direct mail, however, the two promotions differ in several important ways. The 2012 promotion will specify that the barcode or similar technology must lead the recipient directly to either: (1) a webpage that allows the recipient to purchase a product or service on a mobile device, or (2) a personalized URL, which leads to a web page that is unique to an individual recipient. Best practices such as directional copy and mobile optimization are also required.

Registration begins May 1, 2012.

IF YOU ARE INTERESTED IN OBTAINING A QR CODE, MOBILE OPTIMIZED LANDING PAGES OR PURLS PLEASE CONTACT MARYLOU PETERMAN, BUS. DEV. MGR AT mpeterman@rpimail.net

Make Your Print PRINTERACTIVE with QuickLink QR Codes.

Rogers Printing uses QR codes to help their customers turn their print into an interactive experience for consumers while helping them to expand the overall reach of their message.

QR codes are popping up everywhere. They are now in catalogs, on product labels, on posters, on billboards in Times Square, in magazine travel ads and many other places; this funny looking code that can connect your print materials to the internet. QR codes are 2D barcodes that take advantage of smart phone technology. Users with a camera phone equipped with barcode reader software can scan the image of the QR code causing the phone's browser to launch and redirect the user to the programmed URL.

A QR code can contain a lot of information, roughly 4,100 characters, but not all QR code creators incorporate URL shortening. Without URL shortening, codes with a large amount of data can become quite large in size and difficult for smartphones to scan. Rogers Printing's QuickLink Program uses QR Code shortening allowing a customer to use smaller codes, as small as one inch.

The sky's the limit when it comes to potential code applications. Our Design Department can design your QuickLink codes in such a way that still allows them to function correctly while maintaining your aesthetic standards and branding. Below are a few examples of how you might be able to utilize QuickLink QR Codes. Using a smart phone scan the QR Code sample below to see how it works.







WEBSITE:

Using QuickLink QR Codes can drive more traffic to your website. Put a QuickLink QR Code for your URL on all your marketing materials to make it easier for mobile customers to find you online.

Other uses include:

COUPONS:

"Virtual" coupons are a quick way to offer both online and offline discounts or rewards.

PERSONALIZED URLs:

Personalized URLs are proven to increase response rates; make them even easier to use. Include a QuickLink QR Code pointing to a personalized URL on your direct mail piece, and a customer or prospect can simply scan and click to get to their personalized website.

SIMPLIFY ONLINE ORDERING:

Use QuickLink QR Codes on catalogs, menus, price lists, and other promotional materials and customers will scan, click, and order online. E-Commerce was never so easy!

SCHEDULES:

Don't miss an appointment again! QuickLink QR Codes link schedules - whether transit timetables or event sessions - directly to mobile phone calendars. Scan, click, and view anytime.

BRANDED MARKETING MATERIALS:

QuickLink QR Codes give customers and prospects real world hyperlinks that connect your printed materials with online content such as video, audio, special landing pages, and much more.

TRAVEL/MAPS:

Make it easy for customers and prospects to get to your location. Include a QuickLink QR Code that links to an online map and they'll be at your door in no time.

For more information please contact Marylou Peterman, Business Dev. Mgr. at 800-622-5591 or email mpeterman@rpimail.net.

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Rogers Printing Inc. Earns G7 Master Printer Qualification

August 5, 2010

Rogers Printing Inc., Ravenna, Michigan is pleased to announce that they have earned the distinguished G7 Master Printer qualification. G7 standards are set by the International Digital Enterprise Alliance (IDEAlliance.) The IDEAlliance guides and publishes print media methodologies, specifications, and standards to advance best practices.

Rogers Printing Inc. also holds the distinctive position of being one of 14 graphic arts companies nationally that has been awarded G7 qualification on their proofing system, and lithographic sheetfed and heatset web presses. "These modifications have had a positive impact on our "proof-to-print" process and greatly improve the visual match between proofs and printed product. Many of our customers have a lot of other responsibilities that they must accomplish in addition to buying print. They need to rely on us to manage the process and produce a high quality product with the least amount of hassle, in a highly responsive and timely manner," said Marylou Peterman, Business Development Manager. "Our customers will benefit from the best color management available today," she added.

We are already getting very positive feedback from our customers," commented Jeff Selk, V.P. of Sales & Marketing. "The fine detail and color accuracy provided by the new proofs allows our customers to see potential problems with their images and files prior to the product going to press...they've been very pleased."

The benefits of G7 qualification go beyond an improved color matching system. "It also allows us to get to color faster and saves time in make-ready thereby reducing waste, increasing efficiency and helping us to be more environmentally friendly" he said.

The IDEAlliance's G7 Qualification is granted to print suppliers who have implemented a calibration process in order to achieve a close visual match from proof-to-press. The G7 Master Printer Qualification seal means that they use the most modern technology, techniques, proofing and press controls, and standards required to produce a close visual match from proof to print.

For additional information on Rogers Printing Inc.'s G7 Master Printer qualification please contact Brent Kantola, Electronic Pre-press Manager at bkantola@rpimail.net or visit www.rogersprinting.net.